The Premium Media Exchange for Place-Based Screens
Connect advertisers with digital screens across physical locations. Smart inventory. Real-time bidding. Seamless deployment.
Meet BuyAd INTL AI
The AI intelligence layer that enables advertisers to plan, optimize, and launch programmatic DOOH campaigns in under 5 minutes.
Watch how BuyAd INTEL AI takes you from campaign idea to live DOOH execution across Africa, the UK, and Europe — in minutes.
Executive Summary
Building a Global DOOH Media Exchange
BuyAdvert Limited proposes to establish BuyAd, a next-generation Digital Out-of-Home (DOOH) media exchange that enables advertisers, agencies, retailers, and corporate brands to seamlessly plan and purchase advert impressions across digital media screens and place-based assets.
BuyAd combines SSP and DSP functionality, real-time bidding, creative approval workflows, and transparent reporting. The business will be registered in the UK, with operational presence across key African markets.
BuyAd INTEL AI – Platform Flow
AI-orchestrated flow from advertiser input to optimized DOOH execution across regions
Vision & Business Goals
Build a global network of large format and indoor place-based DOOH media for seamless advert buying and selling.
Vision
To be a global marketplace of choice for indoor venue/transit-based Programmatic DOOH Media advertising.
Business Goals (5-Year Outlook)
- Establish a network of 50,000 digital screen types.
- Bill for up to 50 billion impressions per month.
- Expand Africa’s DOOH visibility within the global advertising ecosystem.
- On-board a significant number of DOOH large format and diverse indoor place- based/transit screens in Africa.
- On-board over 30,000 place-based screens in the UK in partnership with transit companies and airport infrastructure management, and city center retail malls.
- Partner with over 2000 DOOH publishers and media owners across Africa, Europe, and North America.
- Amplify and unify audience targeting through Connected Television (CTV) and Online Video Advertising (OLV), achieving 2.4 trillion monthly video impressions.
- Create over 25 direct high-skill jobs in the UK and more than 100 indirect jobs globally in affiliate cities in Africa.
- Promote minority black-owned businesses in the UK.
Place-Based Digital Screens
Our exchange connects advertisers to premium indoor and outdoor Digital Out-of-Home inventory across strategic high-traffic environments.
Premium Retail Mall Screens
High-impact digital displays positioned in premium retail environments with consistent consumer traffic.
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Airport Digital Displays
Strategically positioned airport screens targeting international and domestic travelers.
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Large Format Billboards
Iconic large-format roadside digital billboards delivering massive brand visibility.
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Corporate Building Displays
Digital media placements within commercial office towers and financial districts.
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Hospitality & Leisure Screens
Premium placements in hotels, restaurants, lounges and entertainment venues.
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Smart City Transit Screens
Bus terminals, rail stations and smart city digital infrastructure across Africa.
View Locations →BuyAd Global DOOH Inventory Map
Discover real-world digital screens powering Africa’s leading media exchange.